Truncation traps: 3 more subject line lessons
Source: By Mark Brownlow, Email Marketing Reports A recent post suggested space limitations in email and webmail interfaces might leave your subject line looking a little odd. But this isn’t just about...
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Are you Insulting readers? Subject line lessons from Gmail, Yahoo and Hotmail
Source: By Mark Brownlow, MarketingProfs It’s hard to imagine there’s much new to say about subject lines, yet most of us fall into two traps once we’ve settled on a particular approach. Our first...
View ArticleGood Analytics and Segmentation are Crucial Forerunners to Testing
Source: Sean Donahue, Editor, MarketingSherpa Testing is an essential component of a strong email marketing strategy. But only if the tests are conducted and analyzed properly to ensure you’re helping...
View ArticleE-mail: Make It the Linchpin of Your Digital Holiday Planning
Source: Ed Henrich, ClickZ, August 19,2010 The 2010 holiday shopping season is shaping up to be another tough one for retailers. The National Retail Federation (NRF) hasn’t published figures yet, but...
View ArticleThe 25 Essentials for Exceptional Email Campaigns
Source: Lyris The folks at Lyris just released a guide on the “25 Essentials for Exceptional Email Campaign”. While many of the essentials on this list seem obvious, the list itself serves as a good...
View ArticleMultiple Touch Points Can Provide Exponential Results
Source: Lyris, Whitepaper “10 Trends that will Make or Break Your Email ROI this Year” Through multiple touch points, campaigns leverage each other to gain traction, rise above the noise, improve...
View Article5 Steps to Spelling Out E-M-A-I-L
Source: www.blog.hubspot.com with Guest Poster Jim Ducharme, a social media professional and online marketing consultant who helps companies use an integrated approach to their online marketing. You...
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Long Live Email
Source: Taylor Provost, www.cfo.com It may seem old-fashioned, but e-mail marketing is still valuable and cost-effective. When it comes to discussing her budget with her CFO, e-mail marketing manager...
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Retail Therapy for Email: How consumer behavior helps email marketers boost ROI
Source: Christina Galbornetti, V12 Group Now that the dust has settled on last year’s Holiday email campaigns, now is the time to re-look and analyze what worked and what failed so that you can learn...
View Article6 Best Practices for an Effective Email Campaign
Source: Email Marketing Solution-Best Email Marketing Tricks and Tips Nowadays, email marketing is one of the most used online marketing techniques. A successful email campaign can be described as the...
View Article5 Ways Realtors Can Use Email Marketing
Source: Audrey Howes, yola We are often asked how other individuals in certain industries use email marketing. Real estate is probably the number one industry we are questioned about. “What do other...
View ArticleImproving Deliverability
Source: Rochelle Royal, Deliverability.com The word deliverability is a fancy word for describing the issues involved with getting your email delivered to the intended recipient. Anything that has an...
View ArticleEnd of Summer Break-ups are Tough
Source: Sandie Ritchie, V12 Group Ideally, every relationship will stand the test of time. Realistically, that’s not always the case. It may be hard but it’s time to say goodbye. In the long run this...
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